TEAM

We're engineers, but most importantly, we're climbers.

ALEX RUIZ
Co-founder & CCO
JOAN PALLÀS
Co-founder & CEO
JAUME ROIG
Co-founder & CTO

Our purpose

We are determined to revolutionize the way people experience indoor climbing. We are passionate about constantly implementing and innovating technology applied to this sport, improving the way we train and making it more and more fun and accessible to everyone.

Our goal is to build the largest indoor climbing community and share our passion with everyone who, like us, sees this sport as a way of life.

The project

Shiny Wall was born in June 2021, thanks to our passion for climbing and our knowledge as engineers. It came about because we wanted an interactive wall at home, but the available options didn't meet our expectations. So we decided to create our own interactive wall.

After weeks of work, we managed to optimize the system and solve problems that other brands had failed to fix, which allowed us to create a wall that offered a unique and fun user experience.

Then we lit up like our holds and said... Why not make it accessible to everyone?

We got down to work and started developing what is now Shiny Wall, a project to revolutionize the indoor climbing industry.
One wall, infinite routes.
Shiny Wall © 2025
crossmenu
🇪🇸 ES🇫🇷 FR🇮🇹 IT
🇬🇧 EN